TradFest
Repositioning a festival, and a music genre
Festival Identity & Position
Tag Line
Print Collateral
Website
We have been working with the TradFest team for 7 years, during which time it has grown to become the biggest festival of its kind in Europe. Initially we carried out workshops to investigate the position of the festival and look at naming. From there we developed a suite of brand lines and full visual identity designed to appeal to a broad, inclusive, International audience and have a long life-span.
Trad without Frontiers
The festival tag-line has proved particularly robust and has provided the team with a ‘North Star’ when programming and pitching the festival.
Each year we refresh the look-and-feel for the festival visual identity, applied across the print programme, outdoor & transport ad campaigns, local postering, venue dressings and all supporting collateral for the festival.
In recent years we have also been responsible for conceptualising and art-directing the festival promotional video.
Videography & editing by Killian Broderick
