When the owner of Lilliput Stores decided to rebrand the markets and wholesale wing of his business, viz premium olive oils, antipasti, cheeses etc, we facilitated the process by developing a solid set of brand values and a positioning from whch to move forward. Since Lilliput Stores had already established a loyal customer base in Stoneybatter and a profile far bigger than its modest footprint, we concluded that it should be incorporated into the new name to create a more cohesive business. 

The logo was hand drawn and based on the iconic Lilliput Stores store-front signage. We developed a suite of custom icons or pictograms representing the categories of speciality products. These are applied across the shop, market-stalls and packaging.

We subsequently rolled out the visual look and feel, applying it to a full range of oils, pastas, dried goods etc - all of which will carry the new brand identity.