HOMER
Presenting a new concept in Irish architecture & building
Brand development process
Name generation
Brand tag line
Visual Identity
The award winning team at Noji architects devised an innovative new concept (and product) to deliver a new standard of design-led single-house building in rural Ireland. We began by working with the team to define the values and brand position that would help them introduce the concept to a broad Irish audience.
THE NAME
We wanted the name to initiate a warm, approachable tone. The brand exists to help people to create new homes - it ‘homes’ them - it is a ‘homer’. The fact that it at one references the fathers of literature and the Simpsons is something of a bonus.
TAG LINES
Design a Better Life
Build A Better Life
Taking our cue from the accessible, democratic nature of this new approach to home building, we chose Arial (the world’s most widely available and popular typeface) as the starting point for our wordmark. Employing the visual language of architecture we divided the space in the letters into ‘rooms’. We made different configurations within the mark to demonstrate the options presented by the homer model.
The colour palette and ‘patchwork’ scheme is a direct reference to the rural setting homer will operate in.
Homer was launched at The National Ploughing Championships 2019.
