GAIETY SCHOOL OF ACTING
Helping a 30 year old institution to find a new voice and hit its marks
Brand Redevelopment Process
Name Interrogation
Visual Identity
Signage & Templates
We worked with the whole team as the institution prepared to turn 30 to help the brand to identify their position in a much changed market. We wanted to help them express their growing sense of confidence and to move forward from a brand identity that had been in place for over two decades. Through a collaborative process we helped the school take ownership of their acronym (used colloquially for many many years) and created a monogram device to fully reflect their professionalism and stature while retaining a link to their heritage.
The school offers classes and training in many different spheres so we created a suite of logos to express each one, within the new brand identity framework.
GSA occupies a landmark historic building on one of Dublin oldest streets, so a key part of the project was to create signage that would launch the new brand identity with sufficient ‘Wow’, while remaining sympathetic to the architecture.
Our favourite piece is our ‘Stage Door’ style sign marking the entrance with a classic stage direction; ‘ENTER Stage Right’
The marketing team at GSA have been successfully producing brochures, posters and digital content in-house using our new visual identity and templates.