artschool by Triona Sweeney
Branding a personality driven business
Brand Identity Development
Renaming
Visual Identity
Triona Sweeney is an artist who runs a paint school. Her weekly classes are characterised by her non-directive, supportive approach. The students cited her calm, inspiring presence as a primary reason returning again and again.
The existing name ‘Sandymount School of Art’ was no longer appropriate as classes moved online - communicating neither the location nor the key personality factor involved. The new name balances the simple modernity of a compound word ‘artschool’ with the warmth and personality of the founder expressed in her signature.
The visual identity combines the warm rounded shapes of an extreme contrast, tightly kerned serif face, with Trióna’s signature.